Strategy · for the team
Positioning deep-dive for DVM Clinic (engineering codename: Touchless). Customer-facing marketing lives on the home page. Full doc: docs/strategy-and-pricing.md
Veterinary practice platform
DVM. Clinic
Keep the hospital on ezyVet or Pulse.
Run virtual care — on your real patients.
Dual-run is a channel split, not a second full PIMS. Load sales so animals show up day one. Own the online line, pay path, and optional scribe there. Floor PIMS still runs walk-ins and inventory. AI not required. New practices start empty. Owners can enter through Vetaverse business intelligence.
Not another scribe · AI optional · Chart is the door — Virtual is the job
Entry points
Several doors. One platform. No single ICP tax.
Same product surface. Different first conversation. Vetaverse BI can be the owner door — it is a powerful differentiator, not the only wedge.
Hospital dual-run
Keep ezyVet or Pulse as system of record. DVM Clinic owns tele, after-hours, moonlighter line — on animals loaded from a sales export. Chart import opens the door; Virtual is why they stay.
New practice / startup
Empty chart, client booking, video, pay. No enterprise seat tax. No import file. You are primary from day one when they have nothing yet.
Practice owner
Start with practice financials from ezyVet or Pulse sales. Same export family powers clinical chart + online care. Owners buy money visibility first, then attach DVM Clinic Virtual.
VetGPT / Rounds user
Notes and hard cases stay where they work. When they need a practice chart or virtual line, same DVM login opens DVM Clinic — product stays independent.
Dual-run, defined
Not two charts for the same exam. Split the channel.
Yes
- Floor PIMS keeps walk-ins, inventory, corporate compliance.
- DVM Clinic owns virtual visits / second line — paid online where money is weak today.
- Import loads patients so tele is on their real animals, not a blank roster.
- Scribe optional on that channel only — avoid double notes for every hospital visit.
- Bridge for practices that will migrate later when density earns it.
Not the pitch
- Permanent second medical record for every in-clinic encounter.
- Double-entry inventory and CSR front desk in both systems.
- Chart-only dual-run forever with no bookings (import is the demo, Virtual is the job).
Chart opens the door
ezyVet sales now; Pulse next. Searchable animals, prior visit context from billed services — labeled inferred, not clinical notes.
Virtual is why they stay
Online booking, video, pay. New revenue and access without ripping out the floor system.
AI is optional
No token burn required for chart or virtual. Scribe ($149/vet) when doctors want notes on that line.
Owners
Vetaverse BI is real differentiation — one of several doors.
Digitail and Nectar fold light analytics into a primary AI PIMS. Most floor systems leave owners in spreadsheet hell or a separate BI project. Vetaverse on ezyVet and Pulse sales gives owners money clarity without a system swap— same exhaust that peels clinical context into DVM Clinic. That is a rare clinical + financial portfolio attach none of the pure PMS startups pitch cleanly.
Use it as the owner entry point, not the only corporate GTM. Associates still enter on Virtual; startups on empty chart; owners on BI. Cross-sell Owner stack ($399) once either clinical or financial wedge lands.
Official pricing
Pay for the job — not mandatory AI.
Dual-run economics should beat adding another full per-doctor AI PIMS. Chart proves import; Virtual funds the line; Owner stack attaches money to care.
| Plan / add-on | Job | AI | List |
|---|---|---|---|
| Chart | Door: import or empty start, workspace, RFV from sales | None | $149 / clinic / mo |
| Virtual clinic | Job: channel dual-run or greenfield tele + pay | None | $299 / clinic / mo |
| Practice Ops | Primary density: agents, policies (as shipped) | Optional | $599 / clinic / mo |
| Scribe | Optional notes on the DVM Clinic channel | Yes | $149 / vet / mo |
| Owner stack | Virtual + Vetaverse BI (same clinic / sales family) | None | $399 / clinic / mo |
| Implementation | Import assist (skip for most greenfield) | — | $1,500 one-time |
Full strategy: docs/strategy-and-pricing.md